Search Engine Optimization experts
in the Dominican Republic
So, you've just paid for a brand new website and you're looking forward to all the new clients it's going to bring in. You wait and you wait - and the expected flood turns out to a meagre trickle. Why? Sadly, many websites aren't optimized correctly or even at all.
Ideally, search engine optimization (SEO) is a process that starts at the design stage of your website. Deciding the sort of visitors you want to attract can influence the design and structure of a website. Unfortunately, many website designers don't take this into consideration or fail to attach enough importance to this factor. Most prospective clients find websites through search engines. Unless you are the only business of your type in an area, it's likely you'll have competitors who also have websites. The term 'search engine friendly' is often used to describe a website that search engines can 'understand', categorise correctly and will feature well in their search results. If you are not on the first page of a search engine's results, you may be missing out on a lot of business.
At Borg Systems, we place primary importance on SEO as being the make or break component of a website. After all, if no-one finds your website, it doesn't really matter how good it is.
Optimization in simple terms is about creating web pages designed to be easily read by search engines. The content of every page should be geared to attract search engines as well as being well written for human visitors. Optimisation however is just one piece of the puzzle in getting good traffic to your website. There are many other processes we can provide to place your website ahead of the competition.
We don't make false promises. Always look for proof. Type the term 'dominican property' into Google (currently the number one search-engine), and one of our websites has been and remains in the number one position for the last 3-4 years. That website, designed initially as a real-estate MLS system for the Dominican Republic, receives a number of genuine buying leads from prospective clients every day. Wouldn't you like your website to generate 'free' leads for you?
It's important to analyse your competition. How does your website compare in the search engine rankings? We can provide detailed reports to give you this vital information. Many clients have been misled by their current web master into believing that their website is doing well, and is receiving hundreds of visitors or 'hits' per day. If a webmaster mentions 'hits', you need to find another one immediately. 'Hit's are meaningless. Just one visitor could generate hundreds of hits in less than a second. In layman's terms, hits are related to the number of graphics and other components on a webpage. Some webmasters put hundreds of tiny graphics on a page to massively increase the hits - but not the visitors. Are you paying for this type of deception?
There are also many tricks for getting people to visit your website who have no interest in your product or service. Some webmasters will put other information, unrelated to your product or service on your website, possible hidden, which will feature well in the search-engines. Visitors are 'tricked' into visiting your website, but when they realise that your website is offering something completely different, they close it down and go back to the search-engine. Your website got another visitor, but its of absolutely no use to you! We can analyse your website traffic to see if your website visitors are genuine potential clients or 'tricked' visitors.
Website marketing is the key component in attracting new business for most modern companies. There are those who stick their head in the sand - and the more astute companies who turn to Borg Systems for advice. Why ignore all those revenue generating clients out there looking for your product or service. Let us give them help they need to find you!